If you’ve been building your site for quite sometime and it still doesn’t show up on the Google search pages for relevant searches, then you, badly need to optimise your site for SEO.
Depending on your business range, there are two types of SEO strategies that you can employ – the classic SEO and Local SEO. Now, you only need to use SEO if you want your site to rank on global searches. But if you want to rank your site high up in searches done in your local area, then pick Local SEO – this one is much preferable for small businesses as you get less competition for relevant keyword searches.
Looking for good Local SEO strategies can be a pain, especially if you’re inexperienced when it comes to this aspect. However, the internet is a treasure trove of information so you can be sure to find and learn all about this rather online marketing topic. Here are some ideas as to how you can learn local SEO strategies.
1. Learn it from the Others
Local SEO is not a new fad – it has already existed for some time and strategies for it have already been tested and applied. Use this to your advantage and ask the people who have already done Local SEO for the right strategies. You can do that via message boards and forums – of course you’d need to be in the right place (i.e SEO related forums and such) for your question to get the attention from the right people.
Before searching the web, you could personally learn a thing or two from colleagues or a friend who have actually used Local SEO on his or her site. Any advice from someone you personally trust can be a great help. However, if you don’t have one a colleague or friend with the necessary experience, well, there are still more ways. Off to number three.
3. Reading Articles
SEO related content can be found anywhere on the web. All you need to do is type “Local SEO tips“ on Google’s search bar and see the results. These articles might differ from each other but their aim is the same, so it’s important that you take note of them. Some ideas might be present in one article, but not on the others as it focuses on another aspect of the Local SEO. Gather all the information that you can to get a better idea as to what you need for your Local SEO strategies.
Seasoned SEO veterans often write their own books regarding the topic they’re best at like Chris Everett, an Atlanta SEO Consultant who authored this book. The information that you can get from these books can definitely guide you and give you an idea as to how Local SEO works in detail. You can apply that knowledge to your site by opting it for Local SEO yourself. These books can come in physical or digital forms so you’re free to choose which one you prefer reading the most.
5. Hire a Consultant
One of the most effective ways of learning the ways of Local SEO is by learning it directly from the experts themselves. There are a lot of consultants out there that can give you advice as to what you need to do to successfully launch a Local SEO strategy. They can teach you the ropes, tell you what your site lacks and what you need to get the thing it lacked. Hiring a professional SEO consultant might be a little pricey, but it’ll be worth every penny.
6. Get a Local SEO Package from a Trusted SEO Company
Last but definitely not the least is to hire Local SEO professionals to opt your site for you. The guys at Web123 can do a bang up job of your site and they can do it for you with a 25% discount (limited time only) – a pretty good deal if you ask me. And as they optimize your site (they’ll of course ask your permission before they can do anything to it) you can watch them do it and learn the process yourself. That’s pretty much a win-win situation for you.
Learning Local SEO is imperative if you want your business to be able to contend with the other businesses in your local area. And if you do it right you can easily gain the upper hand in terms of traffic increase. But don’t forget that traffic won’t mean anything if they aren’t converted into sales. Always make sure that your services are up to par so that you can deliver only the best to your clients.
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ABOUT THE AUTHOR
Ruben Licera Jr is an online marketing professional based in Cebu, Philippines. He is currently engaged with the immediate community as the respected lead of the blogging and developers community.