At FlexiWeb, we’re always on the lookout for ways to make our website more effective, more engaging, and more useful. We do this through constant optimisation of the search engine results pages that our visitors see when they do a Google search for Web Design or for a particular product.
What is Search Engine Optimisation?
Search engine optimisation is the art and science of improving the visibility of a website or webpage on search engine results pages. These results pages are generally ranked according to how relevant they are to the keywords or keyphrases that a visitor enters when they do a search on a search engine. The results that appear on the first page of search results are generally the most effective, because they tend to attract the most visitors.
Why is Search Engine Optimisation Important?
Search engine optimisation is important because it’s the primary way that people find and access your website. If your website doesn’t rank highly in search results, your site visitors will find it hard to find. And they’ll have to search through pages of irrelevant or less relevant results to find what they’re looking for.
How Do You Optimise Your Site?
To optimize your website for search engines, you need to do a few things. These include:
- Adding relevant and appropriate keywords and keyphrases to your site. These keywords are the words and phrases that your site visitors are likely to use to find what they’re looking for.
- Ensuring that your site is accessible and usable for search engine spiders.
- Ensuring that the site’s content is optimised for search engines.
- Optimising your site’s image, graphics and multimedia files.
- Improving the layout and design of your site.
- Adding a site map to your site.
Why is Content Important?
Most search engine spiders crawl the web looking for content that’s relevant to the keywords or keyphrases that visitors enter when they do a search. They crawl through a website looking for text, images, and multimedia files. If they find them, they index the files and the pages that they appear on.
Content that is not relevant to the keywords or keyphrases that visitors enter when they do a search will not be indexed and will not appear in the search results. If your site doesn’t contain relevant content, your site visitors will have to search through pages of irrelevant or less relevant results to find what they’re looking for.
When you use keywords or keyphrases in your content, you’re helping to ensure that the search engine spiders can find and index your site.
How Do You Optimise Your Content?
The most effective way to optimize your content for search engines is to use keywords and keyphrases that are relevant to your site and your products.
When you use keywords or keyphrases in your content, you’re helping to ensure that the search engine spiders can find and index your site. When you use the keywords and keyphrases that visitors use to find your site, you’re also helping to ensure that your site visitors can find and access your site.
How Do You Use Keywords?
Keywords are the words and phrases that people enter when they do a search. When they do a search on a search engine, they’re looking for content that they’re interested in. They’re looking for something that will give them a reason to visit your site.
The keywords that you use in your content need to be relevant to your site and to the products that you sell. For example, if you sell faucets, you’ll want to use the words faucet, bathroom faucet, shower faucet, etc. in your content.
If you use keywords that are irrelevant to your site and your products, you’ll have to go through a lot of pages of irrelevant or less relevant results to find what you’re looking for. This can be frustrating and time consuming.
When you use keywords in your content, you’re helping to ensure that the search engine spiders can find and index your site. When you use the keywords and keyphrases that visitors use to find your site, you’re also helping to ensure that your site visitors can find and access your site.
What Do You Use Keywords For?
Keywords are used for a number of different purposes. These include:
- As the title of your page.
- To describe your content.
- To tag or label your content.
- To tell search engine spiders about the subject of your page.
- As a way to attract visitors to your site.
- As a way to help visitors find what they’re looking for.